Information marketing has taken the internet by storm. As more and more people begin utilizing digital information, and reading and learning online, more opportunities open up for information marketers. If you have specialty information or have a passion for a topic, information marketing may be the perfect business model for you.
What Is an Online Infopreneur?
An online infopreneur is someone who makes a living selling information. It can be a very profitable business model. An example is someone who is an expert when it comes to bird training. They have a passion for or a strong interest in training birds. They might create training manuals, videos and courses on how to train your pet bird. The information could range from beginner to advanced tricks like how to train your parrot to play dead. Sounds crazy, right? I mean, who needs to train their parrot to do that? Believe it or not, there’s a market for it.
An online infopreneur’s first job is to determine what their passions are and if there’s a market for it. You might begin by making a list of the topics you’re knowledgeable in or passionate about. Then you begin your research. Using keyword research tools and investigating online, you’d look to see if people are searching for that topic.
Continuing with the parrot training topic, perhaps that infopreneur began with a passion for birds. They found during their research that many people were struggling with their exotic birds. They were biting and screaming and being generally unruly. This infopreneur then saw that there weren’t a lot of other businesses providing information on the topic. In short, there was a good demand for the information but not much supply. This is the perfect opportunity to create an information marketing business.
So your first step is to find your interests and passions. Your second step is to research them for profitable niches. A niche is a specialty topic. It can also be a demographic like teen bird trainers or bird training in the desert south-west. Or it can be a skill level - beginner bird training, for example.
Once you’ve chosen a niche, it’s time to create your website and information products. Your website will be dedicated to helping your audience learn what they need to know or want to know about your topic. You might post free article or video content. You may offer free reports and digital downloads.
Once you have people interested and accessing your free information, you can take them to the next step which is to offer them a product to buy. Often this is an ebook, an online course or a video series. The information products that are successful generally solve a problem for their audience. For example, “How to stop your parrot from biting.” You may uncover common problems during your research or you may need to do additional research to find the answers.
If you have a passion, interest or specialty knowledge about a topic, consider using that to create an information marketing business. It’s a great way to make an income. Some information marketers have gone on to make millions from their books, courses and videos. Here's to your retirement business success!
Thanks to Philip Humbert and his newsletter subscriber, Moreah, for the following. If you're already retired, go ahead and gloat! If you're still in harness, your time for gloating will come...
You know life is hectic when…
1. You accidentally enter your password on the microwave.
2. You haven't played solitaire with real cards in years.
3. You have a list of 15 phone numbers to reach your family of 3.
4. You e-mail the person who works at the desk next to you.
5. You lose touch with friends and family because they changed their e-mail addresses.
6. After a long day at work you go home but still answer the phone in a business manner.
7. When you make phone calls from home, you automatically dial "9" to get an outside line.
8. You've sat at the same desk for four years and worked for three different companies.
10. You learn about your redundancy on the 11 o'clock news.
11. Your boss doesn't have the ability to do your job.
12. You pull up in your own driveway and use your cell phone to see if anyone is home.
13. Leaving the house without your cell phone, which you didn't have the first 20 or 30 (or 60) years of your life, is now a cause for panic and you turn around to go get it.
14. You get up in the morning and go online before getting your coffee.
15. You start tilting your head sideways to smile. :)
16. You're reading this and nodding and laughing.
17. Even worse, you know who you are going to forward this to next.
18. You are too busy to notice there was no #9 on this list.
19. You actually scrolled back up to see if there was a #9 on this list, AND NOW U R LAUGHING at yourself.
Whether you want to use your retirement to spend more time with family and friends, start a retirement business or just spend more time doing the things you love doing, here are 10 (well, okay, 11 - I couldn't decide which one to leave out!) online tools that should save you time, money and stress!
Google Alerts – If you want to keep up-to-date with a particular subject or area of interest, one way to do so is with Google Alerts. You can use it to monitor any topic, name, person, place, or event being discussed across the Internet.
OpenOffice.org -- This free productivity suite is an excellent way to get any word-processing type activities completed without having to buy an expensive program.
Doodle.com – If you're organising any kind of group activity such as a meeting or reunion, this group scheduling app enables you to send a group invite that allows everyone to collaborate on when the meeting will take place. This helps avoid the back and forth emails that can get everyone confused.
Trello.com – Trello is a great way to remember ideas, collect supplies, and get your thought process in order. Organising anything you want to do is easy with Trello. You can track all your to-dos in one place, and they have a mobile version.
Mural.ly -- Need a vision board to help you brainstorm and see what you need to do? You can get the free version of this drag and drop collaboration board today. For people who work better with a visual plan this is a great way to be more productive.
Skype.com -- Even with all the other applications available, Skype is still a winner when it comes to offering free, clear, phone quality one-on-one talking ability over the Internet. You can't beat it.
Free Conference Call – Want to get all your family members together for a chat at the same time? This free service allows you to arrange group phone meetings quickly and easily.
Wordpress.com – Thinking about starting a blog? This is a free blogging site run by the popular Wordpress. It's different from self-hosted WordPress but it's a good way to start as you can always buy a domain and move it to your own hosting later.
Gimp.org -- This free open source graphics software is almost as good as big name versions and it's totally free. People say if you can use Photoshop, you can use Gimp for the same actions. Why not give it a go? It's free!!!!.
Weebly.com-- If you need a website you can get a basic site up and running, fast. Then upgrade later. The website builder is an easy to use drag and drop builder. You sign up for free and then choose the focus of your site, a brochure site, a blog or a store. Then, choose a theme and get started. It's simple and quick to get online. Once you start earning money, you can easily upgrade to a site with your own domain for as little as 3 dollars a month.
AGV Antivirus -- This is a free antivirus software that you can use to protect your computer from receiving infected files. It works with many web browsers and the free version works fine for most people.
I try never to use a webcam if I can possibly help it. This couple, however, thought they'd give it a shot - and they were successful too! They just didn't know it. Their granddaughter found the clip on their computer later and posted it to YouTube. It should make you smile...
I don't know about you, but I'm a bit of a free spirit - I don't like other people dictating how and when I do things, so for me, going down the ebook route (rather than the conventional publishing route) was a no-brainer. After 10 years of self-employment, I really don't want to be dealing with any publisher-driven deadlines or re-writes!
Maybe, as a retiree, you can identify with that position? Maybe you, too, have had enough of jumping through someone else's hoops and you just want to write your book in your own time and your own way...
If that sounds like you, check out our special report - How to Write an Ebook - written for the 100 Retirement Business Ideas website clientele, and costing just $5. (That's currently about £3.05 if, like me, you're avoiding publishers in the UK. :))
How to Write an Ebook is an immediately downloadable,'no fluff, no filler' report that'll walk you through the process of writing an ebook from start to finish. Here's the link: How to Write an Ebook.
Some retired early but not by choice.
Some just aren't ready to call it quits.
And some have come to the conclusion that they'll never be able to afford to retire.
Whatever the reason, many baby boomers and seniors are considering entrepreneurship as an alternative to retirement.
Whether your forays into entrepreneurship lead to you to becoming the next Donald Trump or Martha Stewart, or whether you just want to sell a few of your handmade bracelets on Etsy for a bit of extra spending money, we all need a place to start.
So here it is. Your place to start...
I have a new blog - 100 Retirement Business Ideas. (It's a work in progress - I don't have all 100 ideas up there yet - only about 15 at the time I was writing this. But the draft versions of the posts have been loaded up and I'm making them 'live' as quickly as I can, so have a look at what IS there and bookmark the site so you can come back later and see what else has been added.)
Want to know some easy ways to fix tech-related problems such as a wet device, scratched screen or gummed-up keyboard? Check out this article from MSN Lifestyle.